Nothing could better sum up our belief about a good strategy: thought out to the end and fully implemented – a strategy that leads our clients to higher revenue and profit.

Unfortunately, too many organisations develop strategies without fully thinking through their possible consequences let alone implementing it. They just hope it will pan out.

But hope is not a strategy. 1X helps clients to create and execute strategies that accelerate revenue and generate strong growth for the long term.

We use a framework called OKR's to set goals and help the team keep track. OKR's are a simple goal setting technique —objectives and key results—that propelled Google, Intel and The Gates Foundation to exceed all expectations.

OKR"s in combination with well organised teams that work according to a scrum (agile developement) delivery method accelerates the organisation delivery speed.

Client cases


Digital transformation (NGO)

In a world of conflict, injustice and poverty, ZOA offers support to people suffering from armed conflicts and natural disasters. Through long-term commitment, from emergency aid to reconstruction, ZOA helps people regardless of race, gender, origin, religion or age.

The client asked us to support them in crafting up a digital transformation strategy with the ultimate goal to increase the impact their international aid programmes have.

We worked with the Dutch management (CFO) to develop an innovation roadmap, team structure and clear deliverables. We assisted during partner selection, negotiation and led the scrum teams implementing the new solutions. 

Team: 8 FTE

Duration: 6 months

Deliverables: Replace old CRM platform with Salesforce in 3 sprints of 3 weeks, train employees.

Role: Project lead, scrum master.

Results: Delivery within time and budget. 


Marketing stack (pipeline)

Capptions is built by a young and innovative team that moves fast and looks out for new solutions that benefit and service our clients. One platform to boost efficiency, drive progress and ensure compliance. 

After successfully raising a series A investment the client approached us to assist them in creating a marketing and sales strategy delivering measurable outcomes.

We worked with the founders to setup a marketing stack (Intercom, Adwords, Pipedrive) that delivered.

Team: 2 FTE

Duration: 3 months

Deliverables: Implemented marketing and sales strategy. 

Role: Marketing manager

Results: Increased leads with 150%.